Yb提问: 月饼包装设计文案
Ai回答: Here's a sample design and copy for a mooncake packaging:
Design Concept: Reunion and Gratitude
Color Scheme:
* Main color: Warm gold (F8E231)
* Secondary color: Deep crimson (8B0A1A)
* Accent color: Cream (F5F5F5)
Packaging Structure:
* A premium, hexagonal-shaped box with a magnetic closure
* A transparent plastic window to showcase the mooncake
* A delicate, debossed pattern of traditional Chinese motifs (e.g., plum blossoms, clouds)
Front of the Box:
* A beautiful, hand-drawn illustration of a family reunion scene, with loved ones gathered around a table, enjoying mooncakes and tea
* The brand name, (Golden Harmony), in bold, golden lettering
* The product name, (Mid-Autumn Delight), in elegant, cursive script
Back of the Box:
* A message of gratitude and appreciation, written in Chinese and English:
+ Chinese: (On this special day, we come together to give thanks and celebrate love)
+ English: Wishing you a joyous Mid-Autumn Festival, filled with love, gratitude, and delicious mooncakes
Inside of the Box:
* A set of four, collectible greeting cards with traditional Chinese designs and inspirational quotes, such as:
+ (Family is the heart of the home)
+ (Gratitude fills our hearts)
* A packet of premium, hand-blended tea leaves, carefully selected to complement the mooncake's flavors
Mooncake Description:
* Our signature mooncake, made with high-quality ingredients and a special blend of spices, featuring:
+ A rich, velvety egg yolk and lotus seed paste filling
+ A delicate, flaky crust infused with the essence of orange blossoms
Special Features:
* A limited-edition, numbered certificate of authenticity, included with every purchase
* A complimentary, exclusive access to a special Mid-Autumn Festival event, featuring cultural performances, food, and games
Social Media Engagement:
* Encourage customers to share their mooncake experiences and photos on social media, using a branded hashtag (e.g., GoldenHarmonyMooncake)
* Offer a special discount or gift for customers who share their stories and tag the brand
Target Audience:
* Demographics: Affluent Chinese consumers, aged 25-50, who value premium products and cultural traditions
* Psychographics: Individuals who prioritize family, gratitude, and cultural heritage
Key Messaging:
* Emphasize the importance of family reunions and gratitude during the Mid-Autumn Festival
* Highlight the premium quality and unique features of the mooncake
* Showcase the brand's commitment to cultural heritage and tradition
This design concept combines traditional Chinese elements with modern, premium packaging features, creating a unique and memorable experience for customers、The messaging focuses on the importance of family, gratitude, and cultural heritage, aligning with the values of the target audience.
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提问时间: 2025-04-29 23:18:00
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